Jeff Armstrong

Jeff Armstrong

My Life, My Job, My Career: How Targeted Marketing Helped Me Succeed in the Note Industry

With over 2,400 individual note transactions closed since the inception of Armstrong Capital, Jeff’s knowledge and experience in the note industry is unsurpassed.

Armstrong Capital ( was established in May 1991. Jeff has been working in the note business full time since October 1993. He acquired his California Real Estate Sales License in June 1992 and then his California Real Estate Broker’s license in June 1996. Jeff became a member of the American Cash Flow Association’s Million-Dollar Club in April 1996 and was designated a Master Broker/Buyer in the field of private mortgages in November 1997. He was appointed a visiting instructor position for the American Cash Flow Corporation in August 1998 through August 2008 when the company dissolved.

As a veteran in the Note Industry Jeff has authored several books and resources. In February of 1999 Jeff wrote and published his first book entitled, “Scripts and Tips: A Handbook for the Serious Note Broker” to assist new brokers in obtaining the success they are looking for in of the cash flow industry. Jeff became a Certified Appraiser of Mortgages in September 1999 through the American Appraisal Institute of Privately Held Notes and Mortgages. In July of 2002 he wrote and published a marketing book entitled “Every Single Profitable Note Marketing Idea in the World (almost)”. In March of 2005 he wrote and published “Personal Cash Flow Prosperity” detailing how he successfully operates his one-man business. In November of 2007 Jeff updated and added to his popular “Note Holder’s Handbook”. In 2011 he completed his latest aid for the real estate and note industry “Calculator Secrets” providing step by step details on calculating notes and note transactions

Jeff is a recognized and requested speaker on seller financed notes, marketing, motivation and inspiration at industry conventions, conferences and events nationwide since 1998. His enthusiastic and encouraging style as well as his step by step approach has quickly made his Secrets of Paper topic top rated and one of the most sought-after note courses in the country. As a corporate speaker and trainer since 2013 he delivers exceptional content with humor and knowledge on topics such as management, leadership, communications, motivation, customer service, and much more.

Jeff is also a contributing columnist for THE PAPER SOURCE JOURNAL, Cash Flow Exclusive and other industry newsletters and publications. In May 2005, he was awarded the “Contributing Writer of the Year Award” by the American Cash Flow Journal. From April 2006 through April 2008 Jeff was the Editor of the NoteWorthy Newsletter. In February 2008 Jeff became a visiting instructor for Nouveau Riche Real Estate College in Scottsdale AZ and continues to instruct on Seller Financed Notes for the renamed organization, Renatus in Centerville, UT.

Prior to establishing Armstrong Capital Jeff worked his way up through the ranks at various supermarkets to the night manager position for 9 years and worked the graveyard shift for the last 4 years of that. Since he worked at night, he had to do something with his days. So, Jeff had several other businesses before starting Armstrong Capital including a landscaping and gardening business called the “Caretaker’s” and a handyman business called “Handy Dandy Fixer Upper”!

Jeff is 57 years old. He owns a bass boat and enjoys competing in bass fishing tournaments. He also enjoys doing other activities with his family including snow skiing, camping, golf, biking, water skiing, swimming and surfing (not to mention traveling and the outdoors). When he is not watching his girls dance or in fashion shows, Jeff can often be found on a mountain, beach or lake.

For the last 32 years as an active and current practitioner in the Note Industry, Armstrong Capital acts as investor and broker. Through hard work, persistence and consistency, Armstrong Capital assists note holders in obtaining the best options available to them.

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